Styrkomaten

Client: Polarbröd, the third biggest producer of bread in Sweden, with century-old traditions in northern bread-baking culture.

Mission: Struktur Design was commissioned to build a “rågstyrkemätare” – a gadget which measure arm strength in a fun way.

Result: A complete delivery, from design to construction of mechanics and electronics and finalization of the entire product. Styrkomaten has toured the whole nation, from Kiruna up north to Kristianstad in the very south as part of Polarbröd’s successful campaign for the Rågstyrka bread.